Backlinks will still be a significant component of SEO and a fundamental element of organically raising search engine rankings. Yet the technique of collecting and generating backlinks seems as tedious as well as simple to mess up as it ever was. Since search engines like yahoo now prioritize topic relevance and user experience so highly, no longer will the washed-up, Free-For-All (FFA) backlink practices work.
Comment spam is likewise well on its way out from the SEO repertoire; following Google’s ‘do or die’ philosophy is a pain, yet a necessary evil, as well as the task of exposing your posts and/or website can seem to be much like running in position. Fortunately, the achievements of so many platforms and channels offers a perfect possibility to generate internet marketing services. Pinterest is a great example of a platform that’s had a lot of success in the short period of time, and with a tactical approach, you’ll have an opportunity to gather number of backlinks, within a short length of time, while boosting your site’s worth in the process.
If you’re wondering why you need to even bother piecing together a Pinterest strategy when you already have other social channels, below are a few compelling facts:
You can find 150 million active users on Pinterest; 176 million registered users total
55% of U.S. online shoppers pick Pinterest as his or her favorite social media marketing platform
47% of United states online shoppers bought something because of a Pinterest recommendation
The half-life of a Pinterest Pin is approximately 1,600 times more than a Facebook post
I’ve said it before and I’ll say it again: Pinterest may be the golden goose of free marketing for businesses. It’s the perfect platform to discuss content, get backlinks, and participate and exist among your audience. Using the implementation of some best practices, your business can strategically make use of a Pinterest presence for SEO.
Images are paramount in establishing the feel of any article or product when a visitor comes to your site. Having poorly tagged images is firstly embarrassing, and secondly costs you organic rankings. Pinterest is a visual platform, as well as the images you make use of bridge the gap between users as well as your content/products/website/whatever. To build backlinks on Pinterest, you’ll have to be sure you might have appealing, eye-catching images linked to Pins.
Pick the ‘create new pin’ option and enter into the URL of your respective blog or website. From that point, Pinterest will scan your site and yank all available images (even affiliate banners) so that you can choose between. After you select your image, the page it originated will automatically be appended to the image. Give your image a tiny description that features the keyword from the page where the image lands as well as a direct connect to the page. You’ll earn 2 deep backlinks that can bolster the credibility of your own site-and that’s just from a single Pin.
As with any social platform, optimizing your profile is an essential part of making high quality backlinks. Having a half-completed profile, you operate the potential risk of looking fraudulent or lacking in credible. Users should have access to a good amount of your business or brand information just by viewing your profile.
Start with ensuring that your username is concise and simple to follow. It should reflect your brand or business and will ultimately serve as your keyword, so make sure it’s congruent together with the identity you wish to have and maintain on Pinterest. The About, Location, and Website fields should be filled up with your existing brand information, plus a relevant profile picture needs to be added as well.
The Pinterest boards you might have should be a totally functioning archive of links, visuals, and concepts that reflect the values and offerings of your respective brand. Pins/Repins from users marketing1on1f12 nice, but receiving a user to follow along with you depends heavily on the level of content you populate your boards with.
Create several well-themed boards and populate them with a wide variety of Pins, both from the site and elsewhere. The goal would be to relate with your audience and exist among users, so hunt for keywords that happen to be related to your industry and Pin content that the users would want to see and this inspires and complements your brand.
Remember, when used correctly, Pinterest has a lot of potential as a resource. It’s an excellent platform for generating backlinks, but it’s also a highly trafficked, user-friendly place to position your brand being an authority with your audience.